Our story Logo Palette Typography Voice Composition Accelerators Assets
Infarsight Brand Guidelines
INFARSIGHT

Insight is not knowing sooner.

It is closing the gap before it costs you.

The moment something happens.

The moment someone knows.

The moment someone decides.

The moment action is taken.

Shrinking the distance between all four is what farsight means.

Insight, built for farsightedness. That is Infarsight.

Our story

Why Infarsight exists.

In 2014, in Princeton, New Jersey, a small team looked at how enterprises actually made decisions. Not how they said they did. How they actually did.

Reports arrived after the damage was already done. Approvals moved through email threads. The gap between a signal and a decision was measured in days, sometimes weeks.

Everyone was optimizing dashboards. Nobody was optimizing the moment after the dashboard.

That gap became the founding bet. Not that enterprises needed more visibility. That they needed a shorter distance between seeing and acting.

Eleven years later, that bet has been tested against real operations, not theory. Travel. Ports. Mobility. One gap closed at a time, in production, where the cost of being slow is not a metric on a slide. It is a missed shipment. A stranded passenger. A customer who found out before you did.

Brand palette

Primary colors.

Blue
#3979E7 · RGB 57,121,231
Primary accent
Blue Dark
#2C65CC · RGB 44,101,204
Hover states, logo on grey
Blue Background
#EEF3FD · RGB 238,243,253
Tints, badges
Black
#0A0A0A · RGB 10,10,10
Sole dark tone
Secondary colors

Supporting palette.

Secondary Blue
#0C20CC · RGB 12,32,204
Replaces Teal. Accents and data visualization.
Secondary Background
#E7E9FA · RGB 231,233,250
Tint of Secondary Blue
Grey 50
#F7F7F7 · RGB 247,247,247
Surface
Grey 200
#E4E4E4 · RGB 228,228,228
Borders

Body text on white: #3B3B3B primary, #858585 muted.

Typography

Inter. The only typeface.

Light 300. Aa Bb Cc
Regular 400. Aa Bb Cc
SemiBold 600. Aa Bb Cc
ExtraBold 800. Aa Bb Cc

Fallback stack where Inter isn't available: -apple system, Helvetica, Arial, sans serif

Voice

How we want people to feel when they read us.

Not “they have impressive technology.” “They understand the mess inside our operations.”

Direct Business first Operationally grounded Slightly provocative Built around consequences

Not hype driven. No empty AI language. Clear enough for CEOs, useful enough for operators.

How a sentence earns its place

Bad

“We build data engineering pipelines.”

Better

“Your business produces signals faster than your teams can act on them.”

Best

“Data has no value until it changes the speed or quality of a decision.”

Bad names the category. Better names the buyer's world. Best names the actual stakes. Aim for best. Ship better rather than miss the deadline over it.

Messaging framework

Teach the problem before selling the solution.

The “Not X. Y.” frame

Name the obvious symptom, then the deeper cause.
“The problem is not slow reporting. The problem is slow response.”

The decision delay frame

The moment something happens. The moment someone knows. The moment someone decides. The moment action is taken. The cost lives in the gap between them.

Lead with the shift happening around the buyer, not with Infarsight. The buyer should think “yes, that is exactly what is happening,” before they ever read what we do about it.

Accelerator identities

Delivery tools, not products.

TripSight

JourneySight

TaskSight

AssetSight

DecisionSight

CommandSight

Download icon pack (SVG, black)
×
Never a standalone logo
Every accelerator inherits the Infarsight mark's system.
Brand assets

Templates and downloads.

PowerPoint template

Minimalist Menu Template System

Open template

Logo

SVG and PNG, all three variants

Download

Email signature

Generate yours, with photo and digital card

Generate signature